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Thursday, Apr 10
Morning News Ratings: Week of March 31
All three morning broadcasts were up week-to-week in Total Viewers. CBS's The Early Show posted year-to-year gains in Total Viewers (+7%) and the A25-54 demo (+22%).
For the week of March 31:
Total Viewers: NBC: 5,632,000 / ABC: 4,443,000 / CBS: 2,842,000
A25-54 demo rating/share: NBC: 2.2/15 ABC: 1.7/12 CBS: 1.1/7
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