The Today show won the Morning Show ratings battle again this week in both total viewers and the A25-54 demo. For those counting at home, this 635th consecutive week on top for NBC. Good Morning America, however, was the only broadcast to increase in total viewers week-to-week.

In the A25-54 demo, Today expanded its lead season-to-date (from 22% to 29%). But GMA saw its best take in that demo since the week of February 26, 2007.

For the week of Feb. 4:

Total viewers: NBC: 5,960,000 / ABC: 5,010,000 / CBS: 3,120,000

Households: NBC: 4.6/15 / ABC: 3.8/13 / CBS: 2.4/8

25-54 demo: NBC: 2,930,000 / ABC: 2,250,000 / CBS: 1,540,000