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MSNBC “The Big Story In July”

Variety’s John Dempsey takes a closer look at the cable ratings for July. “MSNBC was the big July story in 24-hour news, with total viewers in primetime shooting up 54%, a bigger jump than that of any other net in the top 50 thanks to shows hosted by Keith Olbermann and Dan Abrams plus documentaries in the 10 o’clock hour.”

“MSNBC is still behind Fox News, which finished in sixth place overall in primetime (although down by 14%) and behind CNN (in 25th place, down by 17%).” As mentioned yesterday, “CNN Headline News is also growing, (up 30%).

I’ll have the cable news program ranker later this morning…

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