TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

“MSNBC Would Be Well Served to Air Morning Joe for 12 Hours a Day”

So, “F” bombs notwithstanding, Morning Joe has become a daytime hit for MSNBC. Washington Whispers crunched the numbers and found Joe is doing better than the show it replaced amid a crisis more than a year ago.

Imus, booted for making racially insensitive comments in mid-2007, averaged 358,000 viewers; Morning Joe just hit 547,000.

And the show is a success with friends from both sides of the aisle. Says incoming White House press secretary Robert Gibbs (a regular), “Doing Morning Joe is the most fun I have all day on the campaign. And former McCain campaign spokeswoman Nicolle Wallace adds, “MSNBC would be well served to air Morning Joe for 12 hours a day.”

As for the “F” bomb dropped on today’s show, MSNBC spokesman Jeremy Gaines says, “Joe made a mistake this morning and apologized to his viewers immediately. As he noted, the language he used was completely inappropriate.”

If you missed it, here’s the clip

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!