TVSpy LostRemote FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

“MSNBC Would Be Well Served to Air Morning Joe for 12 Hours a Day”

So, “F” bombs notwithstanding, Morning Joe has become a daytime hit for MSNBC. Washington Whispers crunched the numbers and found Joe is doing better than the show it replaced amid a crisis more than a year ago.

Imus, booted for making racially insensitive comments in mid-2007, averaged 358,000 viewers; Morning Joe just hit 547,000.

And the show is a success with friends from both sides of the aisle. Says incoming White House press secretary Robert Gibbs (a regular), “Doing Morning Joe is the most fun I have all day on the campaign. And former McCain campaign spokeswoman Nicolle Wallace adds, “MSNBC would be well served to air Morning Joe for 12 hours a day.”

As for the “F” bomb dropped on today’s show, MSNBC spokesman Jeremy Gaines says, “Joe made a mistake this morning and apologized to his viewers immediately. As he noted, the language he used was completely inappropriate.”

If you missed it, here’s the clip

Mediabistro Event

Find Out How To Land Your Dream Job

Job Search IntensiveLooking for guidance as you job hunt? Look no further. Join ourĀ Job Search Intensive, an interactive online event starting June 11, 2013. Over four weeks, you’ll watch live weekly webcasts featuring HR professionals, career experts, and recruiters who will share best practices for landing interviews and getting hired. Register here.