"MSNBC is taking a page from politics with a campaign-style ad parodying the competition," Variety reports. "In the commercial, which started airing Tuesday, MSNBC takes shots at the on-air personas of both Fox and CNN in a bid to carve out space as an alternative to both."

Here's the ad:



> A Fox News rep responded in Variety: "When you've been an embarrassment to your parent company for 10 years, it certainly never hurts to take chances."