MSNBC’s Doc Block Shows Growth

“Underdog MSNBC Posts Strong Growth” is the headline of TV Week’s November ratings recap. The story notes that Countdown with Keith Olbermann and the Doc Block “registered faster audience growth than the competition.”

Michele Greppi writes: “MSNBC’s 10 p.m. to 11 p.m. documentary slate drew a 31 percent bigger audience than last year’s live shows, helping to vindicate a strategy that was derided by news purists when it kicked off in the fall.”

According to this year-ago data, MSNBC’s 10 p.m. numbers are up 88 percent in the 25-54 demo compared to last year, while 11 p.m. viewership is up 54 percent…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.