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NBA Finals Gives American Airlines Millions in Free Advertising

Beyond playing together in the NBA Finals, the Dallas Mavericks and the Miami Heat share something else in common: a home stadium sponsored by American Airlines. The Mavericks play at American Airlines Center, while the Heat play at American Airlines Arena. As Yahoo! Sports outlines in this video piece below, American Airlines is projected to get $10.5 million worth of free advertising for every Dallas home game and a bit more for every Miami home game, thanks to media mentions of the two team venues.

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Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!