TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBA Finals Gives American Airlines Millions in Free Advertising

Beyond playing together in the NBA Finals, the Dallas Mavericks and the Miami Heat share something else in common: a home stadium sponsored by American Airlines. The Mavericks play at American Airlines Center, while the Heat play at American Airlines Arena. As Yahoo! Sports outlines in this video piece below, American Airlines is projected to get $10.5 million worth of free advertising for every Dallas home game and a bit more for every Miami home game, thanks to media mentions of the two team venues.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!