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NBA Finals Gives American Airlines Millions in Free Advertising

Beyond playing together in the NBA Finals, the Dallas Mavericks and the Miami Heat share something else in common: a home stadium sponsored by American Airlines. The Mavericks play at American Airlines Center, while the Heat play at American Airlines Arena. As Yahoo! Sports outlines in this video piece below, American Airlines is projected to get $10.5 million worth of free advertising for every Dallas home game and a bit more for every Miami home game, thanks to media mentions of the two team venues.

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Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and shoot their best reel yet. Register now!