NBC Compares ‘World News’ To New Coke

So World News Tonight is now World News. Could CBS and NBC “take ‘Evening’ and ‘Nightly’ out of their respective titles?” Michele Greppi asked, and “the response was, in a word, ‘no.’”

Said Sean McManus: “CBS Evening News’ is one of the great brands in the entire industry, and we have no plans to change it.”

And said an NBC spokesperson: “Alert the media — they’ve come up with the secret formula. It’s called New Coke.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.