TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBC Has Lost An Average Of 570,000 Viewers; Gibson Has Gained 60,000

nytmarch1.jpgThe aforementioned NYT story about the evening news race ran on page 1 this morning.

“The impact of that is enormous, just as the magnitude of this entire ratings event is,” an observer writes.

I think this graf is the most important one: “More notable has been the erosion in Mr. Williams’s lead over the last year. Erosion is not uncommon for the network newscasts, which have been steadily losing viewers. Still, Mr. Williams has lost an average of a little more than 570,000 viewers over the last year; Mr. Gibson’s audience has grown by just under 60,000 viewers.”

There’s one more important element: Katie Couric is essentially an also-ran. “It speaks volumes about Couric and the fact that CBS has all but failed in their effort to re-energize a morbid news division,” the observer adds…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!