TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

NBC Late-Night News Had Little Impact on Last Week’s Ratings

nightline.jpgNews broke late last week of potential shakeups in NBC’s late-night lineup, nabbing media headlines. But any influx of casual viewers appears to have had little effect on the ratings race as the story broke.

On Thursday and Friday when news was first breaking, ABC’s news program, “Nightline,” had the most total viewers and A25-54 demo viewers, with Conan O’Brien coming in third in total viewers and second in the demo.

For the week, CBS’ “Late Show” was the number one late-night program in total viewers, “Nightline” was first in the A25-54 demo, and NBC’s “Tonight” show was first in A18-49.

Things really heated up this week, and we’ll have those final late-night ratings next Thursday.

The numbers for the week of Jan. 4:

Show Network A25-54 A18-49 Total Viewers
Late Show CBS 1.53M 1.23M 4.02M
Nightline ABC 1.55M 1.33M 3.73M
Tonight Show NBC 1.46M 1.35M 2.49M
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!