NBC Newsers On Edge About ‘TV 2.0′

NBC staffers “are sweating bullets over the impending release of what the company is calling TV 2.0, a proposed top-to-bottom reorganization of the network to streamline it for the Internet age,” Radar summarizes.

John Cook says NBC Newsers are “particularly on edge because news budgets are a large and easy target.” And that’s not the only reason: “Jay Ireland, a former GE auditor and bean-counter at the company’s plastics division who now runs NBC Universal’s station division, is the exec tasked with wedging NBC News into the TV 2.0 scheme…”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.