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NBC Reveals Theme of Next “Ends of the Earth”

Lauer_11.6.jpgAs was hinted in our interview with Today show EP Jim Bell last month, water will be the theme as the Today show goes to the ends of the earth.

According to the press release, “Matt (in the photo from last year’s project), Meredith, Al and Ann will explore the power of water, bringing viewers to four profoundly remarkable, yet vulnerable destinations.”

The trip begins Monday, November 17.

And, yes, the show will offset its carbon footprint again this year. In fact the offsets will include the total mileage traveled for both the site surveys as well as the actual trips.


‘TODAY GOES TO THE ENDS OF THE EARTH’

In “Today’s” Second Edition of “Ends of the Earth,” Matt, Meredith, Al and Ann Each Travel Across The Globe To Explore the Wonder of Water

The Adventure Begins Monday, November 17, as Part of the “Green is Universal” Initiative, “Green Week”

NEW YORK – November 6, 2008 – Nearly 71 percent of the Earth is covered in water, yet it’s one of the least explored resources on the planet. In a special broadcast event, NBC News’ “Today” will journey to majestic destinations to examine the world’s first fuel and most precious resource — water. Matt Lauer, Meredith Vieira, Al Roker and Ann Curry will each travel to a breathtaking yet fragile location affected by a changing climate. From vast glaciers melting, and dangerously dry spans of land, to wildlife on the verge of vanishing, “Today” takes a look at these places in peril to determine what can be done to protect them, and how much time is left to save what remains… at water’s edge? “Today Goes to the Ends of the Earth” begins Monday, November 17 as part of the “Green is Universal” initiative, “Green Week” – a companywide, weeklong programming effort dedicated to raising environmental awareness.

Last year, in an historic event, “Today” broadcast its first edition of “Ends of the Earth.” “Today” anchors were dispatched to the top, bottom and middle of the globe to explore the diversity of life on this planet, to examine environmental extremes, and to investigate the extraordinary effects of climate change. Last year’s trip achieved the first-ever live simultaneous broadcast from the Arctic, the Antarctic and the Equator.

This year, “Today” continues its commitment to discover how the planet is changing and how this change affects viewers at home. During this trip, Matt, Meredith, Al and Ann will travel to the “Ends of the Earth” to explore the power of water, bringing viewers to four profoundly remarkable, yet vulnerable destinations. Each anchor’s location will be revealed live simultaneously on “Today” Monday, November 17.

For these extreme journeys, “Today” will offset its carbon footprint in mileage and fuel. The total mileage traveled includes any surveys done for the trips as well as the actual trips. “Today” will also document Matt, Meredith, Al and Ann’s expeditions, which could take up to several days. Additionally, throughout the entire week, “Today” anchors will demonstrate new and easy ways to “Green Your Routine” to show how small changes in daily life can make a huge positive impact on the environment.

“Today’s” “Ends of the Earth” content will extend online to TODAYshow.com, where users will find video from the program, slide shows, resources and original stories about water and global climate change.

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