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Tuesday, Oct 16
Today Goes To The Ends Of The Earth
Click continued to read the press release... 'TODAY' GOES TO THE ENDS OF THE EARTH The Adventure Begins November 5, As Part of NBC Universal's "Green Is Universal" Initiative NEW YORK - October 16, 2007 - In an historic broadcast first, NBC News' "Today" is taking an unprecedented look at our home, Planet Earth. "Today" anchors will be dispatched -- literally -- to the ends of the earth to explore the extraordinary diversity of life on this planet -- the climate extremes, the wildlife, and the limits of human exploration. This trip will culminate in the first live simultaneous broadcast in history from the top and bottom of the globe. The adventure, which is part of NBC Universal's "Green Is Universal" initiative, begins Monday, November 5, and will continue through Friday, November 9. Matt, Ann and Al will broadcast live from their destinations Monday, November 5 and Tuesday, November 6, and "Today" will also document their expeditions, which could take up to three days travel time. Throughout the entire week, Meredith will take an in-depth and comprehensive look at the health of the global ecosystem. Where is life thriving? Where is it challenged by climate change? How are modern human explorers advancing our understanding of regions previously shrouded in mystery? The "Today" trip to the Ends of the Earth is part of the NBC Universal initiative, "Green is Universal" - a companywide, weeklong programming effort beginning November 4. Through its worldwide programming, specials and consumer-focused events, "Green is Universal" will focus the entire company's resources and efforts toward educating viewers, web and wireless users, and the company's employees on ecological issues and our impact on the environment. Email This Post |
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