Through Saturday night, CBS Sports’ and Turner Sports’ exclusive coverage of the 2011 NCAA Men’s Basketball Championship has earned a 5.9 rating/14 share in metered markets, up 18 percent from a 5.0 rating/12 share from 2010.
Last night’s combined coverage delivered an overnight household rating of 6.7 rating/15 share, up 12 percent from a 6.0 rating/14 share for CBS Sports’ 2010 coverage.
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