TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Nearly 100 Million Viewers Have Watched All-Or-Part Of 2011 NCAA Tournament Through First Two Weeks

Nearly 100 million (99.9 million) viewers watched all-or-part of CBS Sports’ and Turner Sports’ coverage of the 2011 NCAA Men’s Basketball Championship between March 15-March 17, according to a Nielsen cume study.

The 99.9 million viewers was an 11 percent increase over 89.6 million for CBS Sports’ coverage in 2010 and higher than any of the all-or-art viewership in the past 10 years during the first two weeks of the NCAA Tournament.

The previous high in the past 10 years was 95.6 million viewers in 2005.

The Nielsen cume study is based on Total Viewers (Persons 2+) who have watched at least six minutes of the NCAA Tournament game coverage in the first two weeks of the event.

Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!