Nearly 100 million (99.9 million) viewers watched all-or-part of CBS Sports’ and Turner Sports’ coverage of the 2011 NCAA Men’s Basketball Championship between March 15-March 17, according to a Nielsen cume study.
The 99.9 million viewers was an 11 percent increase over 89.6 million for CBS Sports’ coverage in 2010 and higher than any of the all-or-art viewership in the past 10 years during the first two weeks of the NCAA Tournament.
The previous high in the past 10 years was 95.6 million viewers in 2005.
The Nielsen cume study is based on Total Viewers (Persons 2+) who have watched at least six minutes of the NCAA Tournament game coverage in the first two weeks of the event.
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