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Nearly 18 Million Watched Cowboys-Giants On MNF

Week 7 of Monday Night Football was the fourth most-watched cable program in television history and the biggest cable audience of the year, falling just shy of 18 million viewers.

Giants-Cowboys earned a 13.0 household coverage rating (11.2 U.S. rating) with 17,953,000 viewers, surpassing Week 3 of MNF between Green Bay and Chicago (12,482,000 households and 17,454,000 viewers) as cable’s most-viewed show of the year.

Through the first seven weeks of the NFL season (eight games), MNF is averaging a 10.9 household rating and 14,962,000 viewers, slight increases in all measurements compared to 2009.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.