Sean McManus‘s plan for success at CBS News includes luring big-name talent to the network, the Baltimore Sun says. He is taking one of Roone Arledge‘s lessons to heart: “Never underestimate the importance of on-air talent.”
“Look at what Roone did in bringing over people like Diane Sawyer, David Brinkley and Barbara Walters and making stars out of Ted Koppel and Peter Jennings,” McManus said. “In the same way, I want the best people in the industry for CBS News — even if they are working somewhere else right now.”
> He tells the NY Daily News: “I want to make CBS News the place where the best talent wants to work. Five years from now, I want the best correspondents and anchormen and -women working at CBS News.”
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