New Low For NBC Nightly News: Broadcast Dips Below 7 Million Viewers

NBC Nightly News with Brian Williams posted its lowest ratings in at least 20 years last week.

The broadcast dipped below seven million viewers, averaging 6,840,000 viewers — its smallest audience since the advent of people meters, and probably well before then.

Williams anchored two nights last week; Lester Holt filled in Wednesday through Friday.

The same week last year, also a holiday week, NBC averaged 7,220,000 viewers…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.