TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

News, Not Sports, is Headline At the Start of Opening Ceremony Coverage on NBC

BW_2.12.jpgNBC’s coverage of the Opening Ceremony of the Vancouver Winter games did not begin the way so many have in the past — with celebration and hope. Instead Bob Costas and Matt Lauer opened NBC’s coverage with the somber news of the death this morning of Georgian luger 21-year-old Nodar Kumaritashvili during his final practice run.

Costas and Lauer then turned things over to NBC Nightly News anchor Brian Williams who reported in depth on the crash that took Kumaritashvili’s life and on the track which itself has become a news story — for its speed, dangerous for several sliders and deadly today.

TB_2.12.jpgBut the NBC News incorporation into the Opening Ceremony coverage didn’t end there. In the second segment NBC Newsman Tom Brokaw reported on the U.S-Canada relationship, at one point flashing pictures of famous Canadians, including his old friend and competitor, longtime ABC World News Tonight anchor Peter Jennings.

Related: Olympic Luge Competitor Killed; Videos Quickly Pulled from YouTube

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!