“Newsmags Face Feisty Opponents”

“Suddenly, last season is looking almost like a walk in the park for prime-time newsmagazines,” TV Week’s Michele Greppi writes.

“The executive producers of the four network newsmagazines on the air this fall agree that the 2006-07 broadcast season is confronting them with unusually strenuous competition from entertainment shows. They also agree that it’s too early in the season to draw any conclusions from the magazines’ year-to-year ratings comparisons.” Here’s the full story…

MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.