‘Nightline’ Takes Season’s Top Late Night Spot For the Second Year Running

For the second year in a row, ABC News’ “Nightline” topped NBC’s “Tonight Show with Jay Leno” and CBS’ “Late Show with David Letterman” to be the most-watched late night program for the 2010-11 season.

“Nightline” also beat out the competition in the A25-54 demographic for the first time ever. The ABC News program was the only show to post a gain in that category, growing +4% for the season. CBS was down -7% and NBC was down -4%.

Of the 52 weeks in the 2010-11 season, “Nightline” was first for 32 weeks in total viewers, 29 weeks in A25-54 viewers and 27 weeks in A18-49 viewers, which gives them the most number of weeks at number one in each of the key target demos during the course of the season.

ABC’s ratings are based on a 25-minute broadcast, while CBS and NBC are based on approximately :50 minutes (prior to the final national commercial break of each program).

• 2010-2011 Season:
  

Show	Network	Total Viewers	A25-54	A18-49
Nightline	ABC	3.94M	1.60M	1.24M
Tonight Show	NBC	3.85M	1.58M	1.25M
Late Show	CBS	3.34M	1.44M	1.07M

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.