Nov. #’s: Lou’s Highest Ratings Of 2006

Hot on the heels of several major media mentions, Lou Dobbs delivered his highest ratings of the year in November, with 960,000 total viewers and 300,000 in the 25-54 demo. That’s a 39 percent increase in total viewers and a 73 percent increase in the demo compared to the same month in 2005.

In fact, Dobbs’ 2006 ratings have been consistently beating his 2005 ratings, as this chart shows. (The numbers were down in September because cable viewership spiked in the wake of Katrina in Sept. 2005.)

Dobbs’ 2006 ratings compared to the same month a year ago:








Month: P2+:25-54:
November:+39%+73%
October:+17%+39%
September:-52%-62%
August:+69%+66%
July:+67%+87%
June:+67%+50%
May:+94%+85%

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