TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Nov. Sweep: Couric Is Averaging 169,000 Fewer Viewers Than Schieffer

“In November Sweeps, NBC’s Williams Is First Among Anchors,” Saturday’s New York Times notes.

Notable: “While all three broadcasts have shed viewers since last November, the most noteworthy loss, arguably, has been at CBS, where Ms. Couric… attracted 169,000 fewer viewers, on average, each night than Bob Schieffer was drawing a year ago, a loss of 2 percent. (Of some consolation to CBS is that Mr. Williams is actually down by far more than that, having lost 900,000 viewers a night — 8 percent — in November when compared with his own showing last year. Mr. Gibson lost just 63,000 viewers each night, on average, when compared with last year, when ABC, following Peter Jennings’s death, was using a rotating cast of anchors.)” More…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!