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Nov. Sweep: Couric Is Averaging 169,000 Fewer Viewers Than Schieffer

“In November Sweeps, NBC’s Williams Is First Among Anchors,” Saturday’s New York Times notes.

Notable: “While all three broadcasts have shed viewers since last November, the most noteworthy loss, arguably, has been at CBS, where Ms. Couric… attracted 169,000 fewer viewers, on average, each night than Bob Schieffer was drawing a year ago, a loss of 2 percent. (Of some consolation to CBS is that Mr. Williams is actually down by far more than that, having lost 900,000 viewers a night — 8 percent — in November when compared with his own showing last year. Mr. Gibson lost just 63,000 viewers each night, on average, when compared with last year, when ABC, following Peter Jennings’s death, was using a rotating cast of anchors.)” More…

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