TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Oct. Ratings: CNN Charts Tout Year-Over-Year Viewership Growth

> Update: 3:29pm: An e-mailer asks:”Why do you think CNN only ever reports *percentage,* vs., say, actual absolute numbers – you know – the kind advertisers pay for?” Obviously it’s because CNN is #2. But they are trying to demonstrate a trend of rising ratings…

In Oct. 2005, compared to Oct. 2004, “all key CNN programs gained viewers while Fox News declined in both P2+ and P25-54 (except LKL),” CNN says in a press release.

(These are pure program comparisons and include every day in Oct. last year, except for the days of the four campaign debates.)

But even with debate days included, “CNN closed the gap with Fox News in the P25-54 prime time demo BY HALF,” the network says.

Click on the charts to see them full-size:

25-54 demographic:

chartnov1.jpg

Total viewers:

chartnov12.jpg

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.