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October 2011 Ratings: HLN Up in Total Viewers, But Down in the Demo

Boosted by the trial of Dr. Conrad Murray, HLN was up in total viewers this month, posting gains of +24% in total day and +8% in primetime year-over-year. However, ratings slipped in the A25-54 demographic, down-2% in total day and -5% in primetime.

The ratings for October, 2011:

  • Primetime (Mon-Sun): 407K Total Viewers / 114K A25-54
  • Total Day (Mon-Sun): 304K Total Viewers / 105K A25-54

HLN’s dayside programming performed well this month –  from 12pmET – 4pmET, each program saw year-over-year gains in both total viewers and the demographic.

The early hours of primetime also performed well for HLN — “Special Report,” at 5pmET, posted year-over-year gains of +191% in total viewers and 97% in the demographic, while “Prime News,” at 6pmET, posted gains of +132% in total viewers and +83% in the demographic. “Issues with Jane Velez Mitchell” also posted gains, growing +23% in total viewers and +4% in the demo.

Nancy Grace,” typically a ratings draw for HLN, was down -6% in total viewers and -12% in A25-54 viewers compared to last year. Grace, however, missed a significant portion of her shows while participating on ABC’s “Dancing With the Stars.”

HLN’s release is below.

HLN Dayside Ratings Surge with Triple Digit Gains During Dr. Conrad Murray Trial Coverage in October

HLN Posts Largest Gains of Any Cable News Network During Daytime Programming

 

In October, HLN increased by double and triple digits compared to a year ago in both total viewers and the 25-54 demo due to increased viewership for the network’s exclusive coverage of the trial of Dr. Conrad Murray.

 

12 noon up 35% among total viewers (257k vs. 191k) and up 3% among 25-54 (89k vs. 86k)

1p up 44% among total viewers (306k vs. 212k) and up 25% among 25-54 (100k vs. 80k)

2p up 55% among total viewers (330k vs. 213k) and up 6% among 25-54 (106k vs. 100k)

3p up +132% among total viewers (426k vs. 184k) and up +58% among 25-54 (123k vs. 78k)

4p up +189% among total viewers (512k vs. 177k) and up +99% among 25-54 (139k vs. 70k)

5p up +191% among total viewers (494k vs. 170k) and up +97% among 25-54 (138k vs. 70k)

6p up +132% among total viewers (496k vs. 214k) and up +83% among 25-54 (148k vs. 81k)

7p up +23% among total viewers (496k vs. 404k)  and up +4% among 25-54 (144k vs. 139k)

During the hours of 11a to 7p, HLN had the greatest gains of any cable news network in October versus year-ago (up 98% among total viewers and 42% among 25-54), far better than MSNBC (up 16% among total viewers and 1% among 25-54) and FNC (down 14% among total viewers and 20% among 25-54).

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