TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Olbermann’s SOTU Before Bush’s SOTU

SOTU_1-29.jpgAll weekend MSNBC has been running ads promoting Countdown with Keith Olbermann tonight. The ad says, “Before the President’s address Keith answers America’s all-important question: What is the State of our Union?” A graphic saying, “Keith’s verdict,” is shown on the screen.

Olbermann’s interview with Howard Kurtz on Reliable Sources yesterday gave a pretty good indication of what the tone of his SOTU will be. Olbermann told Kurtz, “I’m an American citizen. I think this has been a disastrous presidential administration. I would have given what I have, in terms of broadcasting success and the nature of this newscast…if I was given a choice of this or some responsible presidency in the last four years or eight years, I would have taken a responsible presidency.”

But another point brought up in the Kurtz interview was regarding Olbermann’s dual role with MSNBC, as “opinionated” host of Countdown and “neutral anchor” during news coverage, and his ability to separate the “collision of roles.” Never will that be as evident as in tonight’s prime time line up. Directly following Olbermann’s SOTU, he will switch studios and serve as co-anchor, with Chris Matthews, of MSNBC’s SOTU coverage.

An MSNBC spokesperson said, “Keith has proven himself to be the consummate broadcaster both on election night coverage and on previous SOTU coverage.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.