Olympics: Cable Ratings Summary

Quoting from the cable part of NBC’s post-Olympics press release:

“MSNBC: The Olympics on MSNBC averaged 442,000 viewers (0.32 HH rating), up 123 percent over Feb. 2005 and up 110 percent over pre-Olympic first quarter levels. Through Thursday, “Hardball with Chris Matthews” is up 42 percent in the 5 p.m. ET hour (388,000 vs. 273,000) and up 43 percent in the 7 p.m. ET hour (572,000 v. 401,000) compared to pre-Olympic first quarter.

CNBC: CNBC’s Olympic coverage averaged 669,000 viewers (0.46 HH rating), up 562 percent from pre-Olympic first quarter levels. Weekday coverage of the cult hit of the Winter Games, curling, 5-8 p.m. ET following “Closing Bell,” delivered an average 876,000 viewers (0.60 HH rating), 579 percent higher than its February 2005 average in the time period (129,000) and 289 percent higher than its pre-Olympic first quarter levels (225,000). Through Thursday, “Mad Money,” hosted by Jim Cramer, saw its ratings increase 72 percent during the Olympics compared to pre-Olympic first quarter levels (191,000 v. 111,000).”

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