TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

One Year Post-Election: The Cable Ratings Drop-Off

CNN_blitzer_election10-28.jpgWe took a look at October ratings for Fox News, MSNBC, CNN, and HLN earlier this week. Much of cable news viewing is tied to public interest in the world events covered by the networks, and the lack of a major event like last year’s presidential election has not been kind to MSNBC and CNN.

Neither HLN nor Fox News has seen near the drop-off year-to-year that the other two networks have. CNBC has also seen audiences shrink compared to last October, when so much public attention was placed on the financial crisis. Here’s a chart of the percentage changes among those five networks comparing this October and last October, when the campaigns were in full swing:

Total Day (M-Su) Total
Viewers
25-54
Demo
Prime (M-F) Total
Viewers
25-54
Demo
CNN -52% -63% CNN -71% -80%
MSNBC -48% -51% MSNBC -59% -67%
CNBC -49% -45% CNBC -45% -36%
Fox News -18% -16% Fox News -35% -36%
HLN   -8%    0% HLN -23% -29%
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!