TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

“Patient Approach” To Geraldo’s Ratings

“Twentieth Television is taking a patient approach to Geraldo at Large, despite the show’s modest rating,” Broadcasting & Cable says. “In the first two weeks since replacing A Current Affair, Geraldo has averaged a 2.2 rating/4 share and a 2.3/5, respectively. It’s also off 31% from its average lead-in and down 12% from the year-ago time-period average.

“Twentieth is looking to grow the numbers gradually through a public-relations push (Rivera has made appearances on everything from The View to Howard Stern’s radio show) and by reaching out to Rivera’s former Fox News Channel viewers through opt-in e-mail lists. Twentieth executives want to see the show’s ratings above a 3.0 by the end of the February book, and they will concentrate promotional dollars that month to back the effort.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!