TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Paula Zahn’s Show Closes Season Strong at ID

Tonight, Investigation Discovery airs the first season finale of Paula Zahn‘s “On the Case” series. Last week’s show drew the network’s largest total viewer (557,000) and demo audience. The show’s 340,000 A25-54 demo total last Sunday was higher than than those of CNN, Fox News, HLN, and MSNBC during the same time slot (10pmET).

The program’s premiere in October was the most-watched premiere in the short history of the network and in December, Discovery decided to greenlit a second season of the show.

• In the fall, TVNewser spoke to Zahn — who’s the host and EP of “On the Case” — as well as ID president and general manager Henry Schleiff ahead of the program’s launch.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!