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Picking Up Anchor & Going Mobile

Quotes from David Bauder’s AP piece about mobile anchors:

> “The mobile anchor is also key to new chief executive Jonathan Klein’s remake of CNN. “It’s a way to personify the network’s commitment to being on the scene of a major story,” Klein said. “It’s very important, especially in a fragmented media environment, that your network is present in a big way.”"

> ABC WNT EP Jon Banner: “At the very core of what we do every night is convey stories of importance to the audience and nothing conveys importance more than when Peter shows up on a story.” But: “Peter has a lot going on and we need to choose the times in which we travel wisely. We don’t do it at the drop of a hat. We think long and hard about these situations.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.