TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Power Balance Pavilion Coming Soon To Sacramento

ARCO Arena will be no longer after March 1.

Power Balance LLC has reached a five-year tentative agreement with the Sacramento Kings to take over the naming rights, ending a 25-year relationship with ARCO. According to Sactown Royalty, the arena will be renamed the Power Balance Pavilion.

Terms of the Power Balance deal weren’t immediately available but ARCO paid an estimated $700,000 a year for the naming rights.

If Power Balance doesn’t ring a bell, they are in the middle of a controversy for their athletic wristbands. The company recently released a statement on its Australian website admitting there’s no credible scientific evidence to support their claims and that they engaged in misleading conduct.

[H/T The Basketball Jones for the awesome logo]

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!