Primetime 360 Delivers Demo Viewers

In the younger demographics, including the key 25-54 demo, Anderson Cooper 360′s ratings are up by double digits, CNN says. In contrast, ratings for Greta Van Susteren and a Bill O’Reilly repeat are down double digits in the three young demos.

These are program comparisons — 11/7/05 to 12/25/05 vs. 11/08/04 to 12/26/04:

10 to 11pm:



 P2+</BP25-54P18-49P18-34
CNN 05:652,000229,000181,00059,000
CNN 04:638,000196,000149,00038,000
% diff:+2%+17%+21%+55%
FNC 05: 1,553,000337,000260,00053,000
FNC 04:1,603,000525,000387,000103,000
% diff:-3%-36%-33%-49%

11pm to 12am:


 P2+</BP25-54P18-49P18-34
CNN 05:458,000180,000154,00052,000
CNN 04:363,000124,000104,00035,000
% diff:+26%+45%+48%+49%
FNC 05:1,089,000287,000234,00055,000
FNC 04:1,023,000408,000330,000108,000
% diff:+6%-30%-29%-49%

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