Ryan won the Horrigan Award as the non-player who most helped the media do their job in 2010. At the rate Ryan is going, this award will be renamed in his honor by the time he retires from coaching.
Rodgers won the Good Guy Award, given to the player that best helped the media do their job.
The Baltimore Ravens won the Rozelle Award for the public relations staff that strived for excellence in dealing with the media.
Former Tennessee Titans offensive coordinator Mike Heimerdinger won the Halas Award for overcoming the most adversity. Heimerdinger was diagnosed with cancer last November and is undergoing chemotherapy treatments.
Lastly, Milwaukee Journal-Sentinel reporter Bob McGinn won the McCann Award for the reporter who has made a long and distinguished contribution towards coverage of the NFL. McGinn has covered the Packers for 32 years.