Fox News Channel lost viewers across the board in the second quarter of 2006. The network dropped 19 percent in the demo and 5 percent among total viewers compared to the same quarter in 2005. The quarter-to-quarter drops are also notable, and they’re demonstrated in the chart below.
“Early prime” programs were the biggest losers. Your World and Big Story are down 15 percent in the demo. Special Report is down 24 percent. Fox Report is down 19 percent. The total viewer losses are almost as bad.
Quarter-to-quarter numbers can and do fluctuate. But the fact that every program, from 7am to 11pm, lost viewers in the second quarter helps explain why Roger Ailes is on the warpath. Here are the numbers:
|25-54 demo||Total viewers|
|On The Record||334||306||-8%||1,397||1,330||-4%|
|Hannity & Colmes||359||332||-7%||1,536||1,485||-3%|
|The O’Reilly Factor||446||394||-11%||2,274||2,077||-8%|
|Fox News Live||224||208||-7%||870||792||-8%|
|Fox & Friends||330||308||-6%||904||842||-6%|
(This analysis is based on the Q1 and Q2 2006 rankers.)