Q3 ’06: CNBC Up 83 Percent In Biz. Day

CNBC president Mark Hoffman is touting the network’s audience growth in the 25-54 demo.

In an e-mail to staff, he wrote: “CNBC’s Business Day audience is up an incredible 82% compared to the 3rd quarter ’05 in the critical 25-54 demographic with all Business Day programs from 5 am-7 pm up double-digit percentages. The results are even better during market hours: CNBC is up 105% compared with last year.”

“This is CNBC’s best 3rd quarter ratings performance since 2003,” Hoffman added. Click continued to read the full e-mail…

“I want to pass along some exciting news involving CNBC and our audience growth in the just completed 3rd quarter.


CNBC’s Business Day audience is up an incredible 82% compared to the 3rd quarter ’05 in the critical 25-54 demographic with all Business Day programs from 5 am-7 pm up double-digit percentages. The results are even better during market hours: CNBC is up 105% compared with last year.


This is CNBC’s best 3rd quarter ratings performance since 2003.


But remember, this only includes the audience who watch CNBC in homes in the United States. Nielsen does not take into account our large unmeasured audience watching CNBC in C-suites, boardrooms, trading floors, offices, country clubs, health clubs, restaurants and countless other locations across the country and around the world.


Congratulations to all who work so hard on this effort everyday. The content and presentation is evolving nicely and the ratings, although one small measure of our success, are a clear sign that the audience is responding.”

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