Q4 2005: Nightly News #1 By A Million Viewers (But Wins In The Demo By .1)

In the fourth quarter of 2005, NBC Nightly News with Brian Williams was #1 in all categories.
“Compared to the first three quarters of 2005, Nightly’s fourth quarter advantage over ABC grew nine percentage points to 13% from 4%,” NBC says.

4th quarter 2005:

25-54 demo: NBC: 2.6 / ABC: 2.5 / CBS: 1.9

Total viewers: NBC: 9,785,000 / ABC: 8,646,000 / CBS: 7,469,000

Homes: NBC: 6.9/13 / ABC: 6.0/12 / CBS: 5.3/10

> Also: “For the week of December 19 — 23, 2005, Nightly News hit a ratings milestone; now topping ABC for eight consecutive weeks. This represents the first time ever that Nightly News has outperformed ABC by over a million viewers for eight consecutive weeks,” the P.R. says…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.