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Q4 2005: Nightly News #1 By A Million Viewers (But Wins In The Demo By .1)

In the fourth quarter of 2005, NBC Nightly News with Brian Williams was #1 in all categories.
“Compared to the first three quarters of 2005, Nightly’s fourth quarter advantage over ABC grew nine percentage points to 13% from 4%,” NBC says.

4th quarter 2005:

25-54 demo: NBC: 2.6 / ABC: 2.5 / CBS: 1.9

Total viewers: NBC: 9,785,000 / ABC: 8,646,000 / CBS: 7,469,000

Homes: NBC: 6.9/13 / ABC: 6.0/12 / CBS: 5.3/10

> Also: “For the week of December 19 — 23, 2005, Nightly News hit a ratings milestone; now topping ABC for eight consecutive weeks. This represents the first time ever that Nightly News has outperformed ABC by over a million viewers for eight consecutive weeks,” the P.R. says…

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