TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
KOB - TV is looking for a Morning Executive Producer. next job WKOW TV is looking for a News Director. next job WPIX11 is looking for a Line Producer. next job WTKR/WGNT TV is looking for a News Producer. next job Vidicom is looking for a TV News Writer. next job KGW is looking for a News Producer. next job Bloomberg LP is looking for a Senior Producer. next job NBCUniversal is looking for a Producer, WVIT. see all

Ratings, Mistakes, And Some Surprises on NBC Olympics Call

NBC Sports held a conference call with reporters this morning, outlining the coverage so far, and some of the lessons learned.

Not surprisingly, NBC Sports chairman Mark Lazarus and NBC’s research chief Alan Wurtzel began the call talking about the ratings, which have placed above the Beijing games every single night so far.

“I don’t think any of us here or any of you frankly expected us to be having this dialog right now,” Lazarus said, adding that the numbers were a “very pleasant surprise.” 38.7 million watched Tuesday night delivering a 21.8 rating/35 share; the best non-U.S. Summer Olympic night since Montreal in 1976.

Other surprises included the cost of the games. Lazarus acknowledges that NBC was expecting to lose around $200 million for these games, but now says “there’s a chance” that the network could even make a bit of money, when it is all said and done.

NBC Sports chairman Mark Lazarus

Then there was the sleeper sport of the games so far: Archery, which drew 1.5 million viewers on TV, more than Olympics basketball games so far. “Archery is the new curling,” quipped Wurtzel. “Maybe it’s the ‘Hunger Games’ phenomenon.”

The executives addressed the criticism the network has faced on social media platforms, with Lazarus noting that “some of [the criticism] is in fact fair, and we are listening.”

That said, he defended NBC’s edit of the women’s gymnastics final, saying that the Russian performance that was cut was “immaterial to the outcome” and done so purely for time reasons. He challenged anyone listening to re-watch the full event online, which he says would confirm that the cut was fair.

With regards to the #NBCFail hashtag on twitter, Lazarus said of online criticism: “We think it is a very loud minority, the silent majority has been with us the last six days.”

Lazarus also apologized for the “Today” promo that spoiled a swimming event earlier this week, and also said that the network’s Twitter feed would send out alerts about live-streaming earlier, so that people wanting to watch wont miss any part of the events due to pre-roll ads.

On the digital side, Wurtzel touted the numbers one would expect, but there were a few surprises. The most-watched event live online was the women’s gymnastics final, which saw 1.5 million streams.

Lazarus also said NBC was open to the possibility of offering a paid online streaming package for viewers that don’t subscribe to cable, but that NBC would “discuss it” with its cable partners before making any firm decisions.

Mediabistro Course

Public Speaking

Public SpeakingStarting August 14,  develop the public speaking skills you need to speak confidently and with authority to engage any audience! In this course, you'll learn how to captivate an audience, walk, gesture, and position your body to convey strength, interact with displays, notes, and PowerPoint presentations and more. Register now!