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Ratings Strong Again for O’Reilly, But Also Hardball, Race

The O’Reilly Factor’s Hillary Clinton, Night Two, finished strong in the ratings, drawing 3.193M Total Viewers and 694,000 viewers in the A25-54 demo. That puts the average for the two nights at 3,428,500 Total Viewers and 816,000 in the demo (up 30% in Total Viewers and up 45% in the demo, year-over-year).

MSNBC also performed well in the prime time yesterday, taking first place in the demo at 5pmET and 6pmET. The network finished second, behind FNC, at 7, 8, and 9pmET. This comes after Wednesday, when MSNBC finished fourth place at 5, 6, 9, 10 and 11pmET in the demo.

MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.