"MSNBC had a rough week last week," a CNN insider says. In primetime, both CNN and Headline News beat MSNBC in the key 25-54 demo.

From Feb. 12 to 17, CNN averaged 265,000 demo viewers in primetime, 34 percent more than MSNBC's 186,000. HLN averaged 224,000 demo viewers, 20 percent more than MSNBC in primetime.

> Update: 3:55pm: An MSNBC insider responds: "The fact that CNN now has to brag when they beat MSNBC in prime says it all -- it's a whole new ballgame."