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Friday, Feb 24

Post-Koppel Nightline Up In The Demo

Ratings for the new Nightline are slightly higher than they were this time last year, according to ABC.

In the 25-54 demo: "For the week of Feb. 13, the show averaged a 1.6 rating, up 14% from the year before. The show had been averaging a 1.4 in the demo, but has been trending up for the past four weeks," B&C reports. For the week of Jan. 30, the program's demo rating rose to a 1.5, and for the last two weeks, it's been steady at a 1.6.

Here are the last four weeks, in the 25-54 demo and total viewers, compared to their respective weeks in 2005:

DateP25-54Vs. '05P2+Vs. '05
Week of 1/231,730,000+6%3,460,000-5%
Week of 1/301,770,000+9%3,770,000+5%
Week of 2/61,930,000+7%3,690,000+1%
Week of 2/131,920,000+14%3,680,000+3%


And here's an interesting comparison: Nightline's re-launch numbers are exactly even with Koppel's numbers since the start of the season:

Koppel's Nightline: 25-54: 1,740,000 / P2+: 3,510,000

New Nightline: 25-54: 1,740,000 / P2+: 3,510,000

Koppel's Nightline: 9/19/05 to 11/25/05 ... New Nightline: 11/28/05 to 2/17/06

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