TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rittenberg: “If I Can Get 10 Percent Of Today’s $500 Million, I’d Be A Happy Man”

Paul Rittenberg, Fox News senior VP of advertising and market research, wants to snatch away some dollars from broadcast, MediaWEEK reports. He says:

Katie [Couric's] bailing on Today will probably turn out to be a net loss for the entire morning broadcast marketplace. But I’m not looking for half or even a third of people’s morning budgets. If I can get 10 percent of Today’s $500 million, I’d be a happy man.”

Anthony Crupi adds: “Rittenberg further noted that since FNC doesn’t play by the broadcast-news rule book, the net has the advantage of being able to offer clients more attractive inventory positioning, adding that 93 percent of its A positions in commercial pods are paid advertisers. (The broadcast morning shows, he argued, tend to air a disproportionate load of in-house promos in their first positions.) Moreover, F&F can offer clients integrated branding opportunities, a no-no in the broadcast space…”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!