Rush Limbaugh A Weekend Cable Draw

When Rush Limbaugh speaks…

Fox News and CNN each aired Limbaugh’s keynote speech to the CPAC Saturday afternoon. It was the biggest draw all weekend on cable news.

• From 4:46pm-6:20pmET Fox News averaged 511,000 A25-54 demo viewers and 2.22M Total Viewers. The network peaked at 6pm with 602,000/2.73M. FNC also produced an hour Sunday night at 9pmET with speech highlights which drew 454,000/1.66M. It was Sunday’s most-watched cable news hour.

• CNN added another 222,000 demo viewers and 932,000 Total Viewers for their Limbaugh coverage from 4:47pm – 6:12pm.

• MSNBC stayed with their documentary programming which, from 4pm-7pm, averaged 163,000 demo viewers and 374,000 Total Viewers.

David Letterman has his thoughts on Limbaugh’s buttoned down look at CPAC and he talked about it with CBS Evening News anchor Katie Couric last night. “He looks like an eastern European gangster,” said Letterman. “Oh yeah, when you think Rush Limbaugh, you think, ‘oh let’s see a little flesh.’”

Couric wasn’t biting. “Dave, don’t do this to me, please!”

Click continued to see the clip…

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