TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saturday ‘GMA’ Wins Among Younger Viewers in April

Like its weekday counterpart, the Saturday edition of ABC’s “Good Morning America” has continued to make inroads against the Saturday edition of NBC’s “Today.”

For the month of April, Saturday “Good Morning America” pulled ahead of Saturday “Today” in younger viewers, though “Today” won in Total Viewers. This is the opposite of the weekday ratings race, where “GMA” has topped “Today” twice in Total Viewers but still trails in the demographic.

“GMA” is also the only Saturday morning show to improve on its year-ago averages, up +4% in Total Viewers and +2% in the demographic. “CBS This Morning” is down -6% in Total Viewers and -3% in A25-54 viewers, while “Today” is down -17% and -27%, respectively.

The averages for Saturdays in April:

  • Total Viewers: NBC: 3.49M / ABC: 3.29M / CBS: 1.68M
  • A25-54 viewers: NBC: 1.16M / ABC: 1.20M / CBS: 627K
Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!