TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Saturday ‘GMA’ Wins Among Younger Viewers in April

Like its weekday counterpart, the Saturday edition of ABC’s “Good Morning America” has continued to make inroads against the Saturday edition of NBC’s “Today.”

For the month of April, Saturday “Good Morning America” pulled ahead of Saturday “Today” in younger viewers, though “Today” won in Total Viewers. This is the opposite of the weekday ratings race, where “GMA” has topped “Today” twice in Total Viewers but still trails in the demographic.

“GMA” is also the only Saturday morning show to improve on its year-ago averages, up +4% in Total Viewers and +2% in the demographic. “CBS This Morning” is down -6% in Total Viewers and -3% in A25-54 viewers, while “Today” is down -17% and -27%, respectively.

The averages for Saturdays in April:

  • Total Viewers: NBC: 3.49M / ABC: 3.29M / CBS: 1.68M
  • A25-54 viewers: NBC: 1.16M / ABC: 1.20M / CBS: 627K
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!