TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saturday ‘GMA’ Wins Among Younger Viewers in April

Like its weekday counterpart, the Saturday edition of ABC’s “Good Morning America” has continued to make inroads against the Saturday edition of NBC’s “Today.”

For the month of April, Saturday “Good Morning America” pulled ahead of Saturday “Today” in younger viewers, though “Today” won in Total Viewers. This is the opposite of the weekday ratings race, where “GMA” has topped “Today” twice in Total Viewers but still trails in the demographic.

“GMA” is also the only Saturday morning show to improve on its year-ago averages, up +4% in Total Viewers and +2% in the demographic. “CBS This Morning” is down -6% in Total Viewers and -3% in A25-54 viewers, while “Today” is down -17% and -27%, respectively.

The averages for Saturdays in April:

  • Total Viewers: NBC: 3.49M / ABC: 3.29M / CBS: 1.68M
  • A25-54 viewers: NBC: 1.16M / ABC: 1.20M / CBS: 627K
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampBuild a complete social strategy for your brand in Social Media Strategy Boot Camp starting November 10! Learn from social media and marketing experts how to integrate social media into your overall marketing plan, understand key analytics and metrics, master emerging trends, and more. Register now!