Snow Is “The First TV Personality To Become A Lead White House Spokesman”

Rebecca Dana writes: “Tony Snow, the Fox News talking head and presumptive White House press secretary, already has a nickname among some members of the Washington press corps: ‘Max Headroom.’ Mr. Snow, in other words, is wholly a creature of television — the first TV personality to become a lead White House spokesman.”

And it makes sense, right? Press briefings are now live broadcasts, “so why not have a TV guy anchor them?” More…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.