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SOTU: FNC Delivers 6.4 Million Viewers For Speech; CNN Has 2.2 Million

The speech: Fox News Channel’s coverage of President Bush’s State of the Union was watched by a stunning 6,462,000 viewers, according to Nielsen (9 to 10:03pm). CNN averaged 2,218,000 viewers (9:11 to 10:16pm) and MSNBC averaged 707,000 (9:12 to 10:04pm). FNC had 1,987,000 demo viewers, CNN had 804,000 and MSNBC had 311,000.

Initial analysis: FNC’s analysis from 10:03 to 10:16pm averaged 5,875,000 viewers, and 1,790,000 in the demo. MSNBC’s post-show coverage from 10:04 to 10:16pm averaged 813,000 viewers and 294,000 in the demo. CNN didn’t break out its post-speech analysis.

Democratic response: From 10:16 to 10:27pm, FNC averaged 3,803,000 viewers and 1,199,000 in the demo; CNN averaged 1,815,000 and 739,000 in the demo; and MSNBC averaged 657,000 and 272,000 in the demo.

More analysis: From 10:27 to 11pm, FNC averaged 2,773,000 viewers and 855,000 in the demo. CNN averaged 1,685,000 and 699,000 in the demo. MSNBC averaged 931,000 and 320,000 in the demo.

11pm to midnight: FNC averaged 1,320,000 viewers and 413,000 in the demo. CNN averaged 805,000 and 272,000 in the demo. MSNBC averaged 587,000 and 195,000 in the demo.

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