SOTU: FNC’s Lowest-Rated Speech Since ’01

On Tuesday, Fox News Channel recorded its lowest ratings for a State of the Union since President Bush’s first address in 2001, a ratings analysis shows.

FNC averaged 4,560,000 viewers this year, down from 6.4 million in 2006, 5.9 million in 2005, 5.1 million in 2004, 5.8 million in 2003, and 5 million in 2002. In 2001, FNC averaged 2.2 million.

Note: 8:22am: Because 2001 was Bush’s first year in office, the speech was called “Address to the Nation,” not a SOTU.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.