NBC had the most viewers, but CBS took households for the State of the Union address last night. CBS lost viewers from the lead-in as 9 million tuned in to watch a rerun of “NCIS: Los Angeles.” NBC and ABC were able to build on their lead-ins, “Betty White’s Off Their Rockers,” and “The Taste,” respectively. CBS took the lead in post-address viewership.
Still, viewership was down across the broadcast networks compared to the 2012 State of the Union when just over 22 million watched on the big three networks. This year, 18.37 million watched, down -16%. Due to the Inauguration, this year’s State of the Union was two weeks later than usual.
- 10:17 – (ABC concluded at 10:45, CBS at 10:48 and NBC at 11)