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Wednesday Dec 05, 2007
Not Your Parents' Newscasts AnymoreFormer CBS and CNN correspondent Deborah Potter, now president of the NewsLab takes on the conventional wisdom that the network evening newscasts are outdated and driving away younger viewers. Potter argues that while some "tinkering" is good "the nightly newscasts will never be what they once were — a national hearth around which Americans shared a daily experience." More of Potter's thoughts after the jump... The "good old days" of network news featured lots of white guys in ties standing in front of buildings in Washington. Today's reporters and stories are more diverse, and they make far better use of video and sound. CBS made the most visible attempt to reinvent the nightly news when Katie Couric came aboard as anchor last year. When commentary and live interviews didn't move the needle, they were dumped. Email This Post |
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