The third hour of NBC’s “Today” show was devoted to a full hour of “Today’s Professionals” where Star Jones, Donny Deutsch and Dr. Nancy Snyderman discuss and opine about general news topics.

There has been discussion about developing “Today’s Professionals” into its own series. And now, TVNewser has learned that NBC wants to know what viewers think of that idea. A source tells us a News: VIPs survey is being conducted. “It was a very detailed survey on the 9 am hour that aired today and covered everything,” says the source. “It covered the on-the-road makeover segment, the one-on-one segments, the audience questions segment, the first panel discussion and the final rountable discussion.”

The survey asked for viewer opinion on the talent, Jones, Snyderman and Deutsch, as well as anchors Al Roker, Natalie Morales and Savannah Guthrie and their chemistry. The survey asked if the hour needed changes and, if so, what kind of changes they would like to see. And it went into detail about the length of the segments and about the show’s overall pacing.

“Sounds like the kind of survey one puts out if one is looking to make changes,” figures our source.

What do you think? Should “Today’s Professionals” be its own regularly-scheduled hour?